Strategic Environmental Analysis

Organizations operate in environments that influence their direction and performance. The environment in which SACBTA operates was analyzed using the strengths, weaknesses, opportunities, threats (SWOT) and political, economic, ecological, social, technological and legal (PEESTL) models. This exercise enabled the identification of key strategic issues that SACBTA will pursue during the plan period.

The SWOT/PEESTL analysis was carried out in a free and consultative manner and the results of this environmental scan are summarized below:



  • Networking capabilities
  • Partnership with SAT
  • Interaction with SADC secretariat
  • Strong links with regional governments
  • Credible brand
  • Donor recognition
  • Ability to coordinate regional meetings
  • Good gender balance
  • Capacity building workshops
  • Membership at Regional and National levels
  • SACBTA is legally registered
  • Established office in Harare, Zimbabwe
  • Women representation in the executive

  • Limited funding
  • Narrow funding base
  • Donor funding syndrome
  • Lack of funds to support National Associations
  • Minimum Youth involvement
  • Lack of women in influential positions in  the association
  • Weak governance
  • Lack of role clarity between Trustees, executive committee members and staff
  • Lack of transparency and accountability
  • Failure to hold EGM
  • Weak SACBTA secretariat/ lack of adequate support staff
  • Poor teamwork
  • Poor communication with members
  • Lack of enforcement of membership subscriptions

  • Introduce favourable policies for the informal sector
  • Donor goodwill
  • Drive STR and NTB in the region
  • Political will among membership states
  • Trade routes increase
  • Existence of a wider market (TFT, EAC)
  • Scope to increase membership
  • Lack of trading spaces
  • Only regional body in CBT
  • Willingness of governments to engage
  • Networking

  • Competition from other organisations in the sector
  • Politicisation of the association
  • Bogus associations
  • Economic challenges in member countries
  • Donor funds dwindling
  • Outside influence to swallow existing organs
  • High cost of doing business
  • Negative perception by government and business community
  • Tension in the political environment
how can we help you?

Please let us know if you have a question, want to leave a comment, or would like further information about Southern African Cross Border Traders Association (SACBTA)

Special acknowledgement and appreciation goes also to the cross border traders for their invaluable time and critical views in providing insights during the consultative processes. SACBTA extends its appreciation and gratitude to the many individuals who provided technical review and offered suggestions and contributions to the development of this strategy.

SACBTA President
SACBTA President, Sudecar Novera